1989 SBTV Generic logo

In 1989, SBTV had something of an identity crisis and attempted to turn the regional stations into sub-networks of a nationwide brand, united under the slogan `Get ready for SBTV` and the saxophone of David Dundas.

That said, regional stations could, at their discretion, opt out of the generic look and Télévision Québec; Television Ontario; Pacific Television; Island Television (the franchise holder for Prince Edward Island); TNB and TNW/TNO (Television Northwest/Télévision Nord-Ouest - the Northwest Territories franchisee) did just that.

The 1989 generic look, whilst great from branding and marketing standpoint, was dreadful from the standpoint of the actual stations. Consequently, only the most insecure stations stuck with it for more than a few years and some, such as Télévision Québec, never adopted it at all. Atlantic Television (the franchise holder for Newfoundland and Labrador) used the 1989 generic look for longer than anyone, holding onto it until 1999, but that's another story.

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The SBTV network and all related stations and services (c) Swissair171 (ME!)